Dwell Studio for Target

March 21, 2012

If you’re on a budget but are high-design minded and need something for a friend’s baby, gather your patience (or your willingness to pay shipping costs) and head to Target to collect an item or two from their Dwell Studio for Target line.

Let me say up front that I do not understand what Dwell or Target were thinking when they came up with the plan to make these high-quality products in cool patterns and then not distribute them consistently so anyone would be able to get them. Ridiculous.

On any given day, at any given Target, it’s almost impossible to find the Dwell Studio line on the shelves or racks. But you can order them. And you should, because they’re great. And that in-store scarcity means you will look like a genius for finding something unique + the baby will look hip because no one else at Mommy & Me will have what he’s wearing.

(The online stock is sometimes poor too – I keep thinking they’re discontinuing it – but it’s worth five minutes of sifting through the brief search results for “DwellStudio” on Target.com to see if they have a color you like. Their infant clothes are also great, if you can find them and want to skip layette in favor of clothing.)

My three recommendations are

  • The double-layer jersey baby blanket, which comes in great boy or girl patterns and is heavyweight enough that Mom will thank you for giving her a real, can-use-it-on-the-floor play blanket. (That said, I don’t love the new blue blanket pattern – but they change it every once in a while, so check back. Or maybe you’ll like the one they have – what do I know??)
  • The double-layer jersey sleep sack, also in boy or girl colors. Again, many thanks from Mom for providing an all-cotton but still warm sleep sack to supplement all the muslin and fleece ones everyone else gave her.
  • The adorable heavyweight cotton kimono pajamas which wash so, so well and keep baby warmer than all the others.
Get it together, Target! We like this line. So make more and just own it already.

Newborn Girls’ DwellStudio for Target Pink Blanket. Or blue. $12.99 at Target.com

DwellStudio for Target Wearble Blanket (read: sleep sack) in pink stripes (0-6 months only). Blue n/a at time of publication. $12.99 at Target.com

DwellStudio for Target Kimono Sleeper for Girls or Boys, about $8 at Target.com or in stores


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